Lobster Beachwear was born from a dream, one that started long before the first bikini was ever made. As a young girl, I dreamed of creating my own swimwear label. Today, at 21 years old, I’m proud to say that dream is now a growing, purpose-driven brand.

Over the past 1.5 years, I’ve poured my heart into building Lobster Beachwear into what it is today: a sustainable swimwear brand that combines style, confidence, and conscious design. Every piece is made from premium recycled fabric, crafted from ocean waste and transformed into timeless, flattering silhouettes that are made to last.

Currently, I’m studying at the Amsterdam Fashion Institute, where I continue to develop my skills and vision. The support and knowledge I gain there fuel my ambition to grow Lobster into something even bigger, without ever compromising on values like quality, ethics, and individuality.

Lobster isn’t just about looking good in the sun, it’s about feeling proud of what you wear, and what it stands for. I’m incredibly grateful to everyone who has supported this journey so far. This is just the beginning.

— Emelie
Founder of Lobster Beachwear